CASE STUDY / GLAMAR
Industry and solution pages that drive demos for GlamAR.
Seven focused pages for five industries and two AI solutions, built to help buyers understand GlamAR’s products and take the next step towards a demo.
About
GlamAR helps brands bring products to life through virtual try-on, 3D product experiences, and AI-powered guidance. Its tools serve different shopping needs, from choosing a skincare routine to finding a pair of glasses.
I built five industry pages—skincare, makeup, eyewear, luggage, and watches—alongside two solution pages for SkinGPT and AI Stylist. The aim was to explain each use case clearly and give the sales team relevant pages to share with prospects.
- Lead growth
- 160%
- Conversion growth
- 2.4×
- Revenue
- $30K
The challenge
A buyer looking at skincare has different questions from a buyer looking at eyewear or luggage. The pages needed to connect GlamAR’s technology to each industry’s shopping experience and make its value easy to understand. The two AI solutions also needed distinct explanations: SkinGPT offers skin advice through chat, while AI Stylist uses a photo-based scan to guide style recommendations. Each page had to help prospects understand the product before booking a demo.
The solution
Five industry pages Skincare focuses on helping customers find a routine. Makeup, eyewear, and watches show how virtual try-on helps shoppers explore products. Luggage presents bags in 3D so customers can examine them before buying.
Two AI solution pages SkinGPT introduces personalised skin advice through chat. AI Stylist explains how a photo scan informs recommendations for eyewear, makeup, and clothes, with guidance that helps customers understand why a style suits them.
Pages that support sales conversations Each page connects a specific shopping need to the relevant GlamAR solution. This gives the sales team focused links to share with prospects and helps buyers move from understanding the product to discussing a demo.
The results
The industry and solution pages gave GlamAR a clearer way to explain its offering to prospective customers. The reported results were 160% lead growth, 2.4× conversion growth, and $30K in revenue.
Five industry pages
Skincare, makeup, eyewear, luggage, and watches—each with a focused explanation of its use case.
Two AI solution pages
Dedicated pages for SkinGPT’s chat-based skin advice and AI Stylist’s scan-led recommendations.
A clearer resource for sales
Pages the sales team can share to explain the relevant product and support the next demo conversation.
Seven pages with a clear purpose: help buyers see where GlamAR fits their business and give the sales team a stronger starting point for the next conversation.
